CY is the Creative Director of Maieux, a Malaysia homegrown creative tech company. What started as a mere idea of exploring the creative tech industry has become an industry pioneer, aiming to be South East Asia's leader in transforming the digital landscape.

Holding a bachelor's degree in Communication and then graduating with an MBA, his journey before venturing into the creative tech industry is remarkable. With a diverse background in various industries, transitioning from photography and film-making to e-commerce, CY's life stories and experiences have shaped him into a creative tech strategist with unique insights. His skill helped Maieux deliver extraordinary products and translate business needs into more than 500,000 unique active wallets (UAW).

Before he ventures into the infinite possibilities of the creative tech realm, CY spent his adulthood as a photographer and filmmaker. Through his creative lens, he captured precious moments in pictures and told beautifully crafted stories in the form of feature films, winning multiple awards in his hands. The years he spent curating stories laid the groundwork for his branding and advertising career success.

CY's career journey took an exciting turn when he leveraged his storytelling experiences in e- commerce and multilevel marketing. These ventures gave him valuable insights into the ever- changing dynamics of the digital economy, consumer behavior, and, most importantly, effective business strategies in today's competitive e-commerce and digital landscape. Under his leadership is an e-commerce store with over 200k loyal followers in just 4 years.

In 2018, the emergence of blockchain technology and creative tech led him down a different pathway. His newfound interest in blockchain technology led him to collaborate with like-minded individuals in providing blockchain-powered and creative-charged solutions and marketing strategies for clients. The past decade he has dedicated to diverse industries has forged a one-of- a-kind blend of creativity, strategic thinking, and a profound understanding of the digital economy and ecosystems, transforming him into a creative tech consultant who provides powerful insights to clients.

Since then, CY has worked closely with visionary thinkers and accomplished programmers in producing decentralized apps(dApps), Metaverse, and blockchain-powered products to create innovative solutions and opportunities. Whether it is crafting compelling narratives for clients, providing expertise in strategy planning, or guiding businesses through the complexity of the digital economy, he is committed to driving meaningful change in this transformative era.

CY has actively explored his identity in this rapidly changing business world for the past ten years. His desire for beautiful stories, whether in photographs, films, or a stunning digital world, drives him to evolve from one role into the next. CY's journey is more than aesthetically pleasing products or ecosystems; he has his heart set on products and communities that will redefine what is possible in the digital-first reality, the next frontier of consumer behaviors.