Before Lisa Khor joined Maieux and made powerful impacts in the digital landscape, she was a psychology graduate turned copywriter. Lisa has embarked on the creative tech industry due to a profound interest in technology and the next frontier of consumer behaviors. Lisa is the creative powerhouse for marketing campaigns, community engagement, and branding strategy.

Lisa's academic foundation in psychology and her early career days as a neurofeedback trainer have equipped her with a deep understanding of human behaviors, cognitions, and emotions. This knowledge was the cornerstone of her copywriter career, where she has actively helped individuals, companies, and businesses to produce compelling and persuasive marketing materials. Her copywriting services have helped numerous clients turn clicks and leads into valuable sales conversions and positively impact the communities.

Lisa credits her profound copywriting skills to her curiosity and passion for words since she was young. As an avid learner and reader, she can tackle all industries and provide a fresh perspective that results in refreshing and effortlessly readable content. Throughout the years as a freelance copywriter, she delved into the art of persuasive communication, actively participating in courses and workshops that further enhanced her copywriting and audience psychology skills. Crafting words and campaigns that resonate with people, evoke emotions, and drive action became her forte.

As the digital landscape evolved, Lisa was captivated by the potential of creative tech, blockchain technology, and decentralized networks. For Lisa, the transition in consumer behaviors and business models was a fascinating shift from traditional copywriting into the decentralized, interconnected internet world that's user-focused and community-driven.

Her skills in storytelling, empathy, and understanding audience psychology have proven to be immensely valuable in the creative tech space. As the Content Strategy Director of Maieux, she brings a unique perspective that blends the principles of psychology and the art of communication with the possibilities of creative tech and blockchain that result in active communities with six-figure members for their clients.

Beyond Maieux, Lisa actively participates in various communities in the copywriting, psychology, and digital marketing industry. Her efforts to positively impact the online space and host communities continue. However, it can be challenging to play multiple roles; what drives her forward is knowing that she is delivering changes and helping others.

Her journey as the Content Strategy Director allows her to leverage her expertise in persuasive communication, audience engagement, and understanding human behavior to guide clients in turning their ideas into compelling narratives and effective strategies. Lisa sees creative tech as an inevitable transformation. She stands ready to steer clients and individuals through the complexities of this new digital frontier while making positive societal impacts through Maieux's upcoming ecosystems and communities.